How I can help you

I look forward to helping you build your business! These are my areas of expertise:

1. Marketing

My education is in Marketing and I have extensive experience in small business tactics including the following:

  • Identifying your target customer
  • Branding
  • Email Campaigns
  • SEO and Website Optimization
  • Content Marketing
  • Social Media
  • Public Relations (PR) for media coverage
  • Webinars and Public Speaking to build your business
  • Pay-per-Click and digital advertising
  • Influencer relationships

2. Ecommerce and Catalog Sales

We manage a website and printed catalog portfolio of 5,000 products. I have the following related skill sets:

  • Shopping cart platform selection
  • Creating product listings online
  • Product photography
  • Printed catalogs and direct mail

3. Building and Managing your Team

I directly manage the leadership team at our small business and take pride in coaching our department heads to become great leaders in their own right. I am good at developing systems for accountability and quality control. 

  • Recruiting, interviewing, and hiring
  • Onboarding and training
  • Managing for performance
  • Creating clear policies and an employee handbook
  • Creating work plans for underperforming employees
  • Documenting processes to create operating manuals (SOPs)

4. Inventory Management

Inventory-based businesses with physical merchandise face unique challenges in warehousing, quality control, and cash flow.

  • Product line management
  • Merchandising new products and culling bad products
  • Inventory turnover for steady cash flow
  • Liquidating inventory
  • Analyzing past usage to forecast future stock needs
  • Picking and shipping operations
  • Quality control programs

5. International Business

  • I run an import/export distribution business and worked abroad in Spain. I can help guide you in the following areas:

  • Cross-cultural business relationships
  • Dealing with shipping carriers
  • Understanding customs clearance
  • HTS codes and mapping your inventory
  • Using Department of Commerce resources 
  • International business travel 

6. Jewelry and American Craft industries

I am a second-generation business owner in the jewelry field. I work with metalsmiths and bench jewelers as clients and colleagues. I have extensive knowledge of different areas in the industry including trade shows, market segments, and the unique inventory issues associated with precious metals. Knowledge of health, safety, crime, and security issues specific to the jewelry world. I especially enjoy working with talented jewelry artists who are learning about the business side of entrepreneurship. This experience would translate well for craftsmen working in other media to build careers as independent makers.

Areas of Expertise
  • Business Strategy & Planning
  • Supply Chain Management
  • Business Operations
  • Human Resources & Internal Communications
  • Sales, Marketing & Public Relations

Industry Experience
  • Arts, Entertainment & Recreation
  • Retail & Wholesale Trade

Education
 

 

Masters of International Management MIM

Latin America & Europe/ International Marketing

Thunderbird School of Global Management

 

Masters of Business Administration MBA

Marketing

University of Arizona

 

Bachelor of Arts BA

Spanish and Communications

University of Arizona


Hilary Halstead Scott

Communication Methods

  • In Person
  • Phone
  • Video