Course Descriptions

Course 1 - Starting and Growing Your Own Business

Suggested attendees: individuals who are thinking about starting a new business or people who already have a small business.

  • Basics of setting up a business
  • Legal entity structures – Sole proprietor, Partnerships, Sub Chapter S, LLC and others
  • Paying taxes
  • Keeping financial records
  • Insurance
  • Business Plan introduction
  • Marketing basics
  • Financing a business

Course 2 - Writing a Business Plan

Suggested attendees: People who already have a small business and others who have taken Course 1.

  • Components of a business plan – what needs to be included
  • Start up costs
  • How to prepare a budget
  • Cash flow projections
  • How to use a business plan to get financing
  • Walk through an example

Course 3 - Marketing Your Own Business

Suggested attendeesPeople who already have a business and others who have taken Courses 1 and 2.

  • Developing a Marketing Plan
  • Performing market research
  • Pricing
  • Advertising and promotion
  • Internet marketing
  • Tracking results

Course 4 - Financial Management In Business 

Suggested attendees: People who already have a business and others who have taken Courses 1, 2 & 3.

  • Bookkeeping & Accounting In Business
  • Budgeting
  • Forecasting
  • Funding a Business
  • Tracking Income & Expenses

Course 5 - Social Media Marketing for Small Business Success

Suggested attendeesPeople who already have a business and others who have taken Course 3 on marketing

  • Review of 6 Most Popular Social Networks
  • Benefits of Using Each Social Media Network
  • How Other Businesses are using Social Media
  • How To Tell Which Networks are Right For Your Business
  • What Kind of Content To Create and Post
  • How to tell if Content Is Working
  • Why Social Media and Email Marketing Must be Used Together