By the year 2020, customer service will overtake price and product as the key differentiator between brands. And 80% say that small businesses provide better service than larger companies.

Our latest infographic details the growing importance of positive customer service on business success.

How do happy customers react to good service?

  • 86% will pay more for a better customer experience
  • 72% will share a positive experience with 6 or more people
  • 70% would be more loyal

Here are the reactions of unhappy customers:

  • 91% simply leave
  • 23% would post an online review
  • 19% would complain via social media

Technology can help customer service. Ways businesses respond to customers:

  • 45% calls
  • 19% email
  • 17% social media

But 80% of customers would rather solve a problem with a person than over digital channels. 

Download the full infographic to learn how you can improve your customer service.

Infographic: Happy Customers—A Win for Small Business!

Infographic: Happy Customers—A Win for Small Business!